In order to understand and solve problems, I practice design thinking. It is a variation of the popular for human-centered design framework that many top-level designers use, which keeps process steps to minimum, while also ensuring that no critical data points and considerations are lost. My approach is flexible, and the nature of the problem and constraints define the steps that use for each project. Below is a sample list of steps that I might take for a product-design process, though I try to be very adaptive to each environment that I work in.

I like to thinking of the project in 2 phases: problem and solution. In its essence, a good design process leads to a deep understanding of a problem, as well as crafting an effective and elegant solution that meets the needs of the end users, as well as the business.

PERSONAS

Next I start drafting the target personas. Those are on as much real-world data as possible.

Brainstorming

As I start working on solutions, I start with brainstorming a broad range of ideas.

USER JOURneys

I build user journeys to understand flows and pain points. Ideally, those are informed by user research and/or analytics.

feedback

As I consider various concepts, I keep in close alignments with any key stakeholder through frequent feedback sessions.

prototyping

As ideas become more defined, I start prototyping and gradually increase the level of detail.

PERSONAS

Next I start drafting the target personas. Those are on as much real-world data as possible.

Brainstorming

As I start working on solutions, I start with brainstorming a broad range of ideas.

USER JOURneys

I build user journeys to understand flows and pain points. Ideally, those are informed by user research and/or analytics.

feedback

As I consider various concepts, I keep in close alignments with any key stakeholder through frequent feedback sessions.

prototyping

As ideas become more defined, I start prototyping and gradually increase the level of detail.

validating

I validate the prototypes by conducting concept validation and usability evaluations.

validating

I validate the prototypes by conducting concept validation and usability evaluations.

branding

Once the prototype is built and tested, I create and apply branding.

final design

Finally, the final design is put together, along with any agreed upon handoff artifacts.

getting started

To start, I dive into any available data and existing artifacts that can help get me more familiar with the domain and the current state of the product (or concept).

PERSONAS

Next I start drafting the target personas. Those should based on as much real-world data as possible.

PERSONAS

Next I start drafting the target personas. Those should based on as much real-world data as possible.

PERSONAS

Next I start drafting the target personas. Those should based on as much real-world data as possible.

user journeys

I then create user journeys, which highlight the steps that users take, as well as their pain points with their current solution. Ideally, I conduct user research to inform those

user journeys

I then create user journeys, which highlight the steps that users take, as well as their pain points with their current solution. Ideally, I conduct user research to inform those

brainstorming

As I start working on a solution, I brainstorm a wide variety of ideas to thoroughly explore the solution space.

brainstorming

As I start working on a solution, I brainstorm a wide variety of ideas to thoroughly explore the solution space.

Prototyping

As the team and I start flashing out a concept, I create prototypes with increasing detail.

Prototyping

As the team and I start flashing out a concept, I create prototypes with increasing detail.

Prototyping

As the team and I start flashing out a concept, I create prototypes with increasing detail.

my process

my process

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get in touch

let's work together

get in touch